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The Icon Shirt

Size Guide
Size Chart
Size Body Width Length
XS 35" 27"
S 38" 28"
M 41" 29"
L 44" 30"
XL 48" 31"
2XL 52" 32"
3XL 56" 33"

Male model: 6'1", 185 lbs, wearing size L

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Jet Black
Ash Rise




Built for those who choose discipline over comfort. Designed to be worn every day—and remembered every time you put it on.

Premium materials. Athletic fit. Refined details. A daily reminder that standards beat motivation.

Because what you wear should remind you who you decided to become.

Premium Details
  • 52% Airlume combed cotton / 48% polyester jersey
  • 4.3 oz lightweight athletic fabric
  • Heavy plastisol screen print
  • Custom silicone back logo
  • Woven Fight The Flock hem label
  • Tagless printed neck label
  • Athletic tailored fit
  • Pre-laundered to minimize shrinkage

 

Fit & Sizing

  • Athletic tailored fit
  • Fits true to size
  • Size up for a relaxed fit
  • Male is 6'1", 185 lbs wearing size L.
  • Female is 5'7", 130 lbs wearing size M for an oversized fit
Crafted with Intention

Every detail serves a purpose — nothing added without meaning.

  • Woven hem label — a subtle signature designed to be discovered, not announced.
  • Heat-pressed silicone back logo — understated branding that lasts as long as the shirt.
  • Tagless printed neck label — all-day comfort without the irritation of a sewn-in tag.
  • Heavy plastisol screen print — a durable print with a subtle raised finish that feels as premium as it looks.
  • Refined athletic fit — developed through multiple prototypes to create a clean silhouette that moves naturally.
Color Story - Ash Rise

Inspired by the quiet confidence of first light.

 

Quiet. Understated. Intentional.

 

A muted mauve with soft gray undertones, Ash Rise shifts subtly with its surroundings—revealing hints of pink, taupe, or warm stone depending on the light and what you wear it with.

 

Like the mindset it represents, it doesn't demand attention.

It earns it.

Fast shipping. Easy returns.

Fast shipping. Easy returns.

  • Ships from Detroit, Michigan within 1–2 business days
  • Free U.S. shipping on orders over $98
  • 14-day returns on unworn items in original condition
  • International shipping available




Built for those who choose discipline over comfort. Designed to be worn every day—and remembered every time you put it on.

Premium materials. Athletic fit. Refined details. A daily reminder that standards beat motivation.

Because what you wear should remind you who you decided to become.

Premium Details
  • 52% Airlume combed cotton / 48% polyester jersey
  • 4.3 oz lightweight athletic fabric
  • Heavy plastisol screen print
  • Custom silicone back logo
  • Woven Fight The Flock hem label
  • Tagless printed neck label
  • Athletic tailored fit
  • Pre-laundered to minimize shrinkage

 

Fit & Sizing

  • Athletic tailored fit
  • Fits true to size
  • Size up for a relaxed fit
  • Male is 6'1", 185 lbs wearing size L.
  • Female is 5'7", 130 lbs wearing size M for an oversized fit

THE UNBOXING EXPERIENCE

Your first reminder arrives before you even open the shirt— a statement. Designed to deliver grit, intention, and discipline in every detail.

Built With Intention

Built With Intention

Every Fight The Flock shirt goes through 5–7 rounds of refinement before it earns our name.

We partner with a trusted Metro Detroit printer using premium plastisol inks to create apparel built to last.

Nothing is rushed. Nothing is accidental.

Because discipline starts long before you put it on.

Every Fight The Flock shirt goes through 5–7 rounds of refinement before it earns our name.

We partner with a trusted Metro Detroit printer using premium plastisol inks to create apparel built to last.

Nothing is rushed. Nothing is accidental.

Because discipline starts long before you put it on.

Built for the Disciplined. Worn by the Relentless.

Real customers. Real standards. Real reviews.

This isn’t what you wear. It’s what you carry.

Your standards don't stay home. Your reminder shouldn't either.




Built for those who choose discipline over comfort. Designed to be worn every day—and remembered every time you put it on.

Premium materials. Athletic fit. Refined details. A daily reminder that standards beat motivation.

Because what you wear should remind you who you decided to become.

Premium Details
  • 52% Airlume combed cotton / 48% polyester jersey
  • 4.3 oz lightweight athletic fabric
  • Heavy plastisol screen print
  • Custom silicone back logo
  • Woven Fight The Flock hem label
  • Tagless printed neck label
  • Athletic tailored fit
  • Pre-laundered to minimize shrinkage

 

Fit & Sizing

  • Athletic tailored fit
  • Fits true to size
  • Size up for a relaxed fit
  • Male is 6'1", 185 lbs wearing size L.
  • Female is 5'7", 130 lbs wearing size M for an oversized fit
Crafted with Intention

Every detail serves a purpose — nothing added without meaning.

  • Woven hem label — a subtle signature designed to be discovered, not announced.
  • Heat-pressed silicone back logo — understated branding that lasts as long as the shirt.
  • Tagless printed neck label — all-day comfort without the irritation of a sewn-in tag.
  • Heavy plastisol screen print — a durable print with a subtle raised finish that feels as premium as it looks.
  • Refined athletic fit — developed through multiple prototypes to create a clean silhouette that moves naturally.
Color Story - Ash Rise

Inspired by the quiet confidence of first light.

 

Quiet. Understated. Intentional.

 

A muted mauve with soft gray undertones, Ash Rise shifts subtly with its surroundings—revealing hints of pink, taupe, or warm stone depending on the light and what you wear it with.

 

Like the mindset it represents, it doesn't demand attention.

It earns it.

Fast shipping. Easy returns.

Fast shipping. Easy returns.

  • Ships from Detroit, Michigan within 1–2 business days
  • Free U.S. shipping on orders over $98
  • 14-day returns on unworn items in original condition
  • International shipping available