The Statement
The front print. A daily reminder of the decision you made.
Fight The Flock
Most people wait.
For motivation. For permission. For the right time.
The few don’t.
They do the work when no one’s watching —
and they recognize each other.
The Icon Shirt is how.
Most people wait.
For motivation. For permission.
For the right time.
The few don’t.
They do the work when no one’s watching. And they recognize each other.
The Icon Shirt is how.
Every order is built to remind you of the standard.
Every order is built to remind you of the standard.
Nothing on this shirt is an accident.
The front print. A daily reminder of the decision you made.
Raised silicone on the back. Recognized by the few.
Fight The Flock outside. BUILT DIFFERENT inside.
A tagless printed label. Nothing between you and the work.
A clean, athletic-fit crewneck with a bold front statement and a raised silicone logo on the back. Built to go from the gym to the dinner table — and noticed by the right people.
Free shipping on orders $98+.
Ships in 1–2 business days · 30-day returns
Real reviews from the people wearing FTF.
The flock will keep waiting.
You don’t have to.
Never Quit. Never Settle.
Ships in 1–2 business days · 30-day returns
The flock will keep waiting.
You don’t have to.
Never Quit. Never Settle.
Ships in 1–2 business days
30-day returns
Free for 7 weeks. One email each week.
One action worth taking.
+ A free FTF bracelet &
10% off your first order
No spam. Unsubscribe anytime.
See what's inside →
