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| OUR STORY

| OUR STORY

BUILT FROM GRIT. DRIVEN BY PURPOSE.

BUILT FROM GRIT. DRIVEN BY PURPOSE.

Fight The Flock was born from defiance — a rejection of comfort and a refusal to follow.

We didn't build Fight The Flock to sell shirts. We built it to spark a mindset revolution.

We don’t do hype. We don’t chase trends.
We build gear with meaning.
Each drop is a symbol of grit, discipline, and the war against mediocrity.

Fight The Flock was born from defiance — a rejection of comfort and a refusal to follow.

We didn't build Fight The Flock to sell shirts. We built it to spark a mindset revolution.

We don’t do hype. We don’t chase trends.
We build gear with meaning.
Each drop is a symbol of grit, discipline, and the war against mediocrity.

THE PROCESS

THE PROCESS

Every design is prototyped 5–7 times before release.

We screen print with high-durability inks from local shops in Metro Detroit.

Our woven tags are sewn by hand.
Silicone logos are applied with professional heat-press precision.

Every detail — from fabric to finish to packaging — is inspected by hand.

Because we don’t do average.
We don’t ship anything we wouldn’t wear ourselves.

Every design is prototyped 5–7 times before release.

We screen print with high-durability inks from local shops in Metro Detroit.

Our woven tags are sewn by hand.
Silicone logos are applied with professional heat-press precision.

Every detail — from fabric to finish to packaging — is inspected by hand.

Because we don’t do average.
We don’t ship anything we wouldn’t wear ourselves.

THE ICON SHIRT

THE ICON SHIRT

This is the shirt that started it all.

Bold front message.
Tactical side tag.
Hidden inner code.

Premium weight. Engineered for movement and impact.

Worn by those who choose to lead.

This is the shirt that started it all.

Bold front message.
Tactical side tag.
Hidden inner code.

Premium weight. Engineered for movement and impact.

Worn by those who choose to lead.

WHY WE EXIST

WHY WE EXIST

To defy the status quo.
To silence doubt.
To build warriors.

We create gear that keeps you focused when the world tries to break you.

This isn’t just a brand.
It’s a mindset.

We live by one rule:
Say it.
Mean it.

NEVER QUIT.
NEVER SETTLE.

To defy the status quo.
To silence doubt.
To build warriors.

We create gear that keeps you focused when the world tries to break you.

This isn’t just a brand.
It’s a mindset.

We live by one rule:
Say it.
Mean it.

NEVER QUIT.
NEVER SETTLE.